Were worth it is a movement seeking to positively impact all races and cultures through positive reinforcement of self worth. Our desire is to see that every man, woman and child feel that their life is worth living. Judge an individual by the content of their inner self and not by the content of the external things that they have. Let us tell you the kind of impact we can have. When we first started in 2006 a young lady came to our table at a street fair she purchased an I'm Worth It! mug now as she was walking away she said to herself in a loud voice "maybe this will help me get through what I am going through" now we did not know what she was going through but what we do know is that she felt those three simple yet powerful words would help her get through her problems and be the champion in life that she was meant to be.