FOR IMMEDIATE RELEASE Contact: Eton Lacon March 25, 2008 718-465-6269 Email: winfreylee1@yahoo.com



“We’re Worth It!” A LIFESTYLE COMPANY CREATED BY HUSBAND AND WIFE DUO PROMOTES A LIFESTYLE OF SELF-WORTH AND HEALTHY LIVING WITH POSITIVE MERCHANDISING AND AFFIRMATIONS

Proceeds to benefit the Center For Disease Foundation (CDC)

NEW YORK, NY, March 25, 2008 – At a time when gas prices, foreclosures and rising unemployment are headlining every media outlet across the nation, peace of mind is a fleeting thought. New York based husband and wife team, Eton and Margarette Lacon, launched, WEREWORTHIT.COM a multifaceted merchandising company featuring environmentally friendly tees with positive messages of self-worth and a philanthropic component. The owners also decided to donate 5% of the sale of each t-shirt to the Center For Disease Foundation (CDC).

Eton and Margarette Lacon, whose professional backgrounds include sales & marketing and education respectively, researched the marketplace in which they discovered a void of positive affirmations and hope -- thus a need for messages that edify the spirit and promote self-worth. The Lacons also felt it was time they become the captain of their own ship and sought entrepreneurship, thus the birth of WEREWORTHIT.COM and its signature slogan/motto “I’m Worth It!

The impetus to start WEREWORTHIT.COM was twofold: seeing people proudly display negative images across their chest and re-enforcing some form of negativity while seeing the pain and despair on their faces. “As we drove through many neighborhoods, I saw several newly boarded up homes and people struggling to make ends meet, we asked ourselves how can we make a difference, how can we be of encouragement to others?” says Eton Lacon, Co-Founder of WEREWORTHIT.COM.



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WEREWORTHIT.COM multi-faceted tees, are fashioned with the belief that everyone deserves to live an abundant, joy-filled life. They inspire one to believe in themselves, are earth-friendly - made with 100% organic cotton “We wanted to offer t-shirts that were not only good for the mind/spirit, but beneficial to the body,” says Margarette Lacon, Co-Founder of WEREWORTHIT.COM.

The WEREWORTHIT.COM merchandise is currently sold online and at local street fairs; however, future goals include expanding the line to include hats, school bags, jewelry, jackets, umbrellas, etc. and making the line available in popular stores, Barneys New York, Bloomingdales and Macys.

The WEREWORTHIT.COM movement has already begun to create a paradigm shift. The company’s mission to change society’s landscape by advancing positivity and healthy living has already garnered high praises from its customers. Customers are encouraged to use the slogan; “I’m Worth It” is a daily affirmation, no matter your circumstance and/or mood to Renew, Rejuvenate and Revitalize the spirit.

The Lacon’s hold fast to their Christian belief, that happiness is God’s intended purpose for humanity. “ Despite the lackluster economy, current trials and tribulations, we believe with visualization, faith in God and belief in yourself you can overcome all obstacles and succeed,” says Eton Lacon, Co-Founder of WEREWORTHIT.COM

For more information on the WEREWORTHIT.COM movement, or to purchase I’m Worth It! merchandise visit WWW.WEREWORTHIT.COM, 718-465-6269.