
My name is Eton Lacon, I am the president of wereworthit.com we promote self esteem and self worth through positive merchandising. Ex: t-shirts, coffee mugs, baby bibs and inspirational sayings. Whether you watch or listen to the news 99% of it is negative, there is murder, job loss, home foreclosures, illness, etc. where does most negativity stem from but from low self esteem so with our positive items we are helping to channel a movement of positivity in our society. I ask you what better gift can you give a person than something that is a constant reminder of their own self worth.
Let me tell you a quick story when I first stated this business in 2006 a young lady came to my table and purchased a coffee mug that said "I'm Worth It" as she was walking away she said to herself in a loud voice "maybe this will help me get through what I am going through". Now I don't know what she was going through but what I do know is that she felt those 3 simple yet powerful words could help her to be the champion in life that she was meant to be.
Thank You
(Article, Costco Magazine April 2009 issue)